New Balance Zolder Breakfast Run

January 10, 2027

The tastiest way to ring in 2027.

What?

Kick off 2027 with a bang at the New Balance Zolder Breakfast Run!

On Sunday, January 10, we’ll be taking over the legendary Circuit Zolder. But don’t expect just asphalt: the course combines the speed of the racetrack with surprising off-road sections. The result? A varied and accessible morning run for every type of runner.

And after that active start? A delicious breakfast awaits. Enjoy some friendly conversation, refuel to your heart's content, and start your day—and the new year—with a sense of satisfaction.

Want to make 2027 even more festive together? When you register, be sure to reserve a deliciously chilled bottle of cava for €20. After all those kilometers, you’ve definitely earned a glass of bubbly!

The New Balance Zolder Breakfast Run isn't just any running race. It's the perfect way to kick off your year of fitness.

Fresh miles, hot coffee & pastries! 🥐☕

Details.

When?

January 10, 2027

Hour

7:30 a.m. Welcome
9:00 a.m. Start 15K
9:45 a.m. Start 10K
10:15 a.m. Start 5K

Where?

Zolder Circuit

Terlaemen 30, 3550 Heusden-Zolder

How far?

5K - 10K - 15K

Price?

Prices vary depending on the date of purchase. See below for more information.

Registration is open until?

January 9, 2027

What do I get for this?

Breakfast (vegetarian option available)
Storage space for personal belongings
Refreshments (cupless!)
Medal
Signposted route in a unique location
Electronic timekeeping
Podium prizes
Coffee corner throughout the event
New Balance test & try zone
Sports accident insurance

Terms and Conditions?

Read them here

Share this event!

Course

From race track to nature trail: no two kilometers are the same.

Your adventure begins on the iconic asphalt of Circuit Zolder, but it doesn’t end there. Before long, you’ll be diving into nature, conquering the Sacramentsberg, exploring the pit lane, and walking past and through the grandstands. As you cross the bridges, you’ll discover the circuit from a different perspective each time.

Fast paved sections, unpaved trails, elevation changes, and surprising sections constantly alternate. Whether you choose the 5-, 10-, or 15-kilometer route, this course will keep surprising you from start to finish.

Are you going for speed? On the fast sections of the race course, you’ll have plenty of room to pick up the pace and give it your all. The fastest runners in each distance will be honored during the podium ceremony afterward.

And then? Time for coffee, pastries, and a well-deserved breakfast!

Program

7:30 a.m.: opening reception

7:30 a.m.: coffee corners open

9:00 a.m.: start of the 15K

9:45 a.m.: start of the 10K

10:15 a.m.: start of the 5K

10:00 a.m.: opening of breakfast area + opening of breakfast for visitors

10:50 a.m.: podium ceremony for all distances

Practical information

Pick up bibin advance

You can pick up your race number from Monday, January 4, through Saturday, January 9, at Runners’ Lab Paal(De Weven 7, 3583 Paal) during business hours:

Monday & Tuesday from 9:30 a.m. to 6:00 p.m.
Wednesday from 9:30 a.m. to 7:00 p.m.
Thursday from 9:30 a.m. to 2:00 p.m.
Friday from 9:30 a.m. to 6:00 p.m.
Saturday, 9:00 a.m. to 6:00 p.m.

On Sunday, January 10, you can pick up your race bib at the event itself.

Luggage: There is a secure cloakroom for your belongings.

Changing rooms and showers: Changing rooms and showers are not accessible. To avoid long lines, we are providing additional restrooms.

Parking: Parking is available at the Paddock itself. Drive under the circuit entrance, turn left, and follow the road to the end. Follow the instructions of the parking attendants.

During breakfast: It can be chilly in the pits. We do our best to heat them, but warm, dry clothing for after the run is recommended!

Sports insurance

Read here

Participation fee

The prices for the different distances include breakfast. Would you like to reserve an extra breakfast for your supporters? This is possible for €10 per breakfast.

With a personalized bib number: through 12/30/2026

Same-day registration: January 10 at the event—while supplies last

Breakfast, baby!

You can choose to your heart's content from delicious fresh products of the highest quality—exactly what you would expect from Spar stores in Bolderberg and Tessenderlo-Hulst!

Breakfast includes, among other things, fresh rolls with fillings, fruit juice, Vitamin Well water, a piece of fresh fruit, a pastry and a croissant, and… Let our extensive breakfast buffet surprise you! We’re ready to satisfy your hunger.

No time to stay and chat? No problem, you can also take your breakfast with you on your way home. Extra kudos if you bring your own reusable box, so we can work together to reduce waste.

During breakfast, a barista will be on hand to prepare the most delicious coffees for you. So, need more caffeine? You can pay right at the coffee bar. There will also be percolators with coffee and tea available throughout the event for all participants and supporters. It’s early for everyone—we get it!

Want an extra breakfast for supporters who aren't participating in the walk? You'll be able to make a reservation here soon.

NEW! It's still too close to New Year's to skip the bubbly, right?! When you register, you can now also reserve your ice-cold bottle of cava.

Participate as a team

Are you in the mood for a fun team-building activity with your coworkers, or do you and your former leadership team want to encourage each other to reach a new running goal together?

Signup hereas a group. Group registrations are accepted up to 2 weeks before the event.

View the step-by-step guide for groupregistrations here.If you have any questions:events@keeponrunning.be

Why register as a group?

Your group name on all bib numbers.

Extra recognizable in photos.

All bib numbers are ready and waiting at reception, so only one person needs to come and collect them.

Group registration possible on invoice.

New Balance test shoes

New year, new favorites for your feet?

Following last year's success, New Balance is back with an even bigger Test & Try Zone! It's the perfect place to try out different running shoes and see for yourself which pair is right for you.

You're welcome to attend the entire event: before, during, or after your race. Test the bikes whenever you like and discover your favorite among the 880, 860, Rebel, Hierro, SC Elite, and SC Trainer.

Does that make you want to run more? At the finish line of the New Balance Zolder Breakfast Run, you’ll receive a discount coupon for Runners’ Lab.

There are only a few pairs available to try on per size. So be sure to stop by early—it pays to get a head start here, too!

Plus, New Balance is offering some great prizes!

The top 3 men and top 3 women in each distance will receive a bouquet of flowers and a gift certificate from New Balance!

Podium ceremony for all distances: 10:55 a.m.

Frequently Asked Questions

Are you unable to attend this event at the last minute? Find out what you can do below:

Up to 21 days before the event, you will receive a 75% refund of the registration fee. You can cancel your ticket yourself via your Keep on Running profile.

Less than 21 days until the event? Keep on Running does not currently offer a resale platform. Look for a buyer/seller among your friends and acquaintances or take a look at our community on Facebook.

How can I resell my ticket?

If you're unexpectedly unable to participate and have found someone who wants to take over your ticket, you can easily arrange this yourself through your Keep on Running profile.

Log in to your Keep on Running account and go to the event. Click the three dots in the upper-right corner and select “Change Registration.” You can then easily enter the new participant’s personal information. That way, your ticket will be in the new owner’s name!

Any other questions? Send us an email atevents@keeponrunning.be.

Can my dog join me during the New Balance Zolder Breakfast Run? Dogs are allowed to run on a leash. However, the dog must be accustomed to running in a group. Dogs are not allowed in the breakfast area.

Is there a vegetarian option for breakfast? Yes! This year, you can choose between a vegetarian or regular breakfast. There is no vegan option this year!

What about allergies? If you have special needs or allergies, please check first at events@keeponrunning.be; so we can verify whether we can provide an alternative. Gluten-free options are definitely available. Please let us know via email as well.

Do I need trail shoes? The course includes both unpaved and paved sections. The 10 km and 15 km courses may be muddy in some places, so trail shoes are recommended.

BLACKROLL® X Keep on Running

BLACKROLL® is the exclusive recovery partner of all Keep on Running events throughout the year. Whether you're doing a fast street run or tackling a long trail, the BLACKROLL® Compression Boots will be waiting for you at the finish line. Recovery is just at the finish line.

You can literally slide into recovery and count on professional advice from experienced BLACKROLL® coaches. They not only help you recover faster, but also guide you with tips on how to train smarter and more focused towards your next goal.

As a participant, you have the chance to win a pair of BLACKROLL® Compression Boots every quarter.

But BLACKROLL® is more than just recovery. As a Healthstyle Company, we offer a wide range of innovative products that support you in living a pain-free, healthy, and productive life. Tools you can use right away: for muscle relaxation during and after exercise, an effective warm-up, targeted training, better posture, and even a deeper night's sleep.

👉 BLACKROLL® – official and exclusive recovery partner of Keep on Running.

Come along!

Registration is open until

January 9, 2027

Personal Coaching.

Prepare for your running challenge.

Would you like to keep running injury-free and enjoy this fantastic sport while preparing yourself optimally for an upcoming running challenge? Then our brand-new coaching package might be just the thing for you!